Are diamonds sold at Walmart

Adler bankruptcy, “We're opening up”, KaDeWe, online diamonds, pharmacy shop, Cortilia, Amazon, Walmart, Christmas business, web analytics

The day will come when Covid-19 will no longer rule the news. The arrival of Moderna's vaccine marks another step. Until then, the initiative for store openings in lockdown is making waves, and Adler, another fashion retailer, is going bankrupt, despite the TV campaign for the online shop. Amazon and Walmart have meanwhile started to give their customers exchangeable goods.

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Adler bankruptcy: Not enough e-commerce, says management consultant
The fashion trade is considered to be one of the industries hardest hit by the Covid 19 crisis. For the bankruptcy of the fashion retailer Adler due to overindebtedness, however, Covid-19 is only the trigger, not the reason; Adler was a badly managed company for years, quoted from a management consultant. Among other things, more investments must be made in online trading. The pandemic is now acting as an accelerator for the urgently needed transformation of the industry and as a catalyst for new business models, quotes another advisor. Both and, however, also point to the dramatic situation in the industry as a whole. The aim of the Adler insolvency is to reorganize the company with its around 170 branches and the online shop on its own using an insolvency plan. Business operations are to be continued - until the end of the lockdown in the online shop, which the company had advertised in a TV campaign in October.

"We open" campaign postponed by a week
The frustration over the closure of large parts of the stationary trade (and possibly over the success of the online retailers) has led to the initiative “We open up”: Individual stationary retailers want to open their shops against all requirements. And actually already on January 11th. According to, the campaign was postponed by a week at short notice, officially, to give the shops the opportunity to advertise their opening. According to, a list of participating stores will be released on Wednesday. The action is under heavy criticism, not only for pandemic defense reasons, but also because the initiator is reported to be close to the "lateral thinking" movement. One must distinguish between that from the campaign "We make it clear", it calls for the opening of the local retail trade, taking into account all hygiene regulations, as the food trade is allowed to do. And of the demands made by sporting goods retailers for a better voice in politics.

KaDeWe creates omnichannel position
The Berlin KaDeWe Group created and filled the position of General Manager Omnichannel: Philipp Engelmann comes from the online fashion shop Mytheresa. He leads a 50-person team, reports citing the company, and is directly linked to the management. The group includes the KaDeWe (Berlin), the Alsterhaus (Hamburg) and the Oberpollinger (Munich), which will apparently be more closely linked to their online shops in the future.

Munich jeweler relies on online business with diamonds
The trade in diamonds is also increasingly shifting to online business. The Munich jeweler Ralf Nutt has taken over the insolvent online specialist Yorxs and integrated it into his family business. "Anyone who thinks the Internet is destroying business will be left out in the future," he told the Handelsblatt (behind the payment barrier). He sees good growth opportunities.


INTERNATIONAL TRADEShop Apotheke Europe grew by 38 percent in 2020
According to its own information, the Dutch online drug retailer Shop Apotheke Europe closed the 2020 financial year (December 31) with a 38.1 percent increase in consolidated sales and worked its way towards the billion in sales with 968.2 million euros. The company is on the way "from a pure online pharmacy to a customer-centric ePharmacy platform," says CEO Stefan Feltens. By this he means expanding the business beyond the drug trade. For example a) through the purchase of Smartpatient in Munich, a specialist in digital health services announced at the beginning of January, and b) through the takeover of the “My Therapy” app. Shop pharmacy is listed on the Frankfurt Stock Exchange.

Italian online food startup Cortilia receives 34 million euros
The online grocery business is also developing in Italy: The start-up Cortilia has received commitments of 34 million euros in a financing round. According to, the company offers around 2,500 products and operates in the regions of Lombardy, Emilia-Romagna and Piedmont, i.e. in the north of the country.

USA: Online customers can keep exchange goods
According to media reports, the US retailers Amazon, Walmart and Target are trying out a process optimization that at first glance contradicts the business: Online customers who want to exchange certain goods are credited with the price, but can keep the goods. This is supposed to apply to those products, the return of which incurs higher process costs than they write off, and for which it is unlikely that returns can be sold again. A cat harness that is too small is given as an example, the shop sent a new one and asked the customer to give away the unsuitable one.

Amazon managed the Christmas business without a crash
Fears that the online boom before Christmas 2020 could cause problems for Amazon have not come true: Six percent of the ratings for retailers on the Amazon platform were negative - roughly the same as in October and November, calculates However, there were problems from mid-March to mid-August, which led to a record drop in positive ratings in May.

Walmart founds fintech company
The US food giant Walmart apparently wants to take payment processes, installment and loan sales more into their own hands: US media report that the company is setting up a fintech startup together with Ribbit Capial. It should provide "unique and affordable financial products for Walmart employees and customers." Walmart should hold the majority.


Christmas business 2020: "The digital is the flagship store"
Queue-it, the provider of a “waiting room” for online customers, analyzed the e-commerce of 95 of its global customers in the period before Christmas 2020 and reports: In the period from November 1 to December 21, 2020, the E -Commerce traffic up 207 percent year over year, and Black Friday has blossomed into Black Week. Because the shorter Christmas season of the previous year led to the advertising being shifted to the front. The Black Week discounts by no means exhausted the willingness to buy, but rather returned to the level before the Black Week. Queue-it emphasizes that it is about traffic, not sales, but still comes to the conclusion: "The digital is the new flagship store of all retailers."

Web analytics without risks and side effects
Web tracking and data protection compliance are not mutually exclusive. Etailment guest author Olaf Brandt shows why and, above all, how web analytics works even without illegal data transfer and data loss due to denied consent.

In this edition

    Courage to start again

    How to get your business going again


    With the right influencers for more sales


    Secondhand gains market share

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