How good is the quality of the Korean health doctor

HEAVENLY VIEW HEAVENLY VIEW HEAVENLY VIEW

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HEAVENLYVIEW

BILL McDERMOTT

DERMOTT, SAP and the big dream of the CLOUD

/

PORSCHE: The new boss in the wind tunnel

WESTWARD: Why Moscow's IT Stars Are Leaving Their Country

DFB: Inside views of a crisis association

HEAVENLYVIEW

BILL McDERMOTT, SAP and the big dream of the CLOUD

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FOREWORD

BALANCE SHEET / FEBRUARY / 2016

NO REASON TO WORRY

For men who

no need gps to

know where they stand.

In Davos at the world economic summit,

Dear readers, once again everyone was very good

concerned. Since 2008 (Lehman Brothers,

Financial crisis) nobody wants to be anymore

blame for not worrying enough

to have been and that concern

also to have given expression.

We’re doing brilliantly, economic growth

achieved in Germany

until New Year's Eve expected

1.7 percent. Certainly, given the low oil price, it should

and it could basically be a little more. And

the world economy is also developing in an enjoyable way.

Only a few days ago did the International Monetary Fund

the prognosis increases and one unfolds further

3.4 percent for the current year in prospect. But

the crisis speakers are not impressed by it.

At the WEF in Switzerland, of course, Nouriel was also "The-First-Who-Predicted-the-Financial Crisis"

Roubini invited in

hoping he might have an interesting fresh crisis

with it. The competition hasn't gotten any smaller, especially for

him. Everyone now predicts crises or claims that they can

already in one or even the same

several of them would be because

they merge into one another. Some

already overlap, for example the Euround

the Greece crisis, which is

meanwhile with the refugee crisis

seems to unite. Everyone wants

of course read about yourself one day,

that he was the first to predict the crisis

and, for God's sake, not as

Only one I overlooked.

An alternative to all of this is Bill McDermott, a weird one

Guy, a wild dog and excellent manager. Boss of

SAP. Our cover story is about him.

He lost an eye in an accident. He now has a glass eye

and wears sunglasses. And what does the man say in the

BILANZ interview? He says he can see better with one eye

than with two. Is he serious? And if. And who knows: Maybe

it is even true. McDermott is one of those who care

don't let it get you down.

KLAUS BOLDT / Editor-in-Chief

3

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Shape: Elegant, dynamic, unique. And created with just that perfection that

The attribute “Made in Glashütte” has made it a world-class promise of quality.

Saxon One LS central minute stop chronograph 6422-01

Recommended retail price € 4,900

Order our current catalog now free of charge at [email protected]

WOLF SCHNEIDER

OUR COLUMNISTS ON WWW.BILANZ.DE

ELKE STRATHMANN

MARTIN RICHENHAGEN

MADE FOR THOSE WHO MAKE.

“What is Corporate Social?

Responsibility? In German

Companies are challenged -

and why is she not allowed to

'Social Responsibility'? "

THE PUBLICIST AND BALANCE SHEET BLOGGER CRITIZED

IN HIS WEEKLY COLUMN

THE MANAGER'S LOOK FOR ANGLICISMS.

“That the new HR director

Blessing comes from the same hut

as the penultimate Hartz shows

only the robustness of the algorithm. "

THE EX-HR MANAGER OF CONTINENTAL

IN YOUR POST, WRITE “ALONE UNDER

MEN “ABOUT THE SAME RITUALS

IN THE FILLING OF VW MANAGEMENT POSTS.

“I doubt that there will be a

Mass crimes like that in the

New Year's Eve in Cologne also in

one shaped by Zero Tolerance

Environment would have occurred. "

THE HEAD OF THE US AGRICULTURAL MACHINERY GROUP

AGCO WRITES IN HIS COLUMN “MARTINS

OPINION “ALSO ABOUT HIS HOME TOWN.

TUTIMA UHRENFABRIK GMBH NDL. GLASHÜTTE

01768 Glashütte / Sa. Germany Tel. +49 35 053 320 20 [email protected] www.tutima.com

PHOTOS: STUART WESTMORLAND (TITLE),

ULRICH MAHN

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Deutsche Bank

FROM THE EDITORIAL

We support social start-ups

A Moscow founder gave me

"Virtual Reality" glasses put on.

I suddenly found it very much

obviously that's the future

that entertainment has to be. But

it's one thing to suspect that the

virtual reality is coming or,

like my interview partner, same

to build a camera for it and

to open a film studio for it.

Far-sighted, clever people, these

Founder. That a big part of

them no future in Russia

sees speaks for itself. From page 56.

Wearing a scarf was a must

Photo session in Weissach, seat of

Porsche development center.

Cold in the stream of the wind tunnel

get up quickly, warned us

caring technician. That wanted

me to the new boss, Oliver Blume

(r.), not to be expected: He will

urgently needed. From page 34.

The "Sky View Suite" of the Mandalay

Bay casinos lies cloud-high above

Las Vegas. I was with

Richard Kim (r.) Arranged to meet the

Chief designer of the young car company

Faraday Future making their first

Prototype at the electronics fair

introduced. But from the dialogue

became nothing. Because suddenly

came Nick Sampson (l.)

about this, de facto boss of the mysterious

E-car builder. It was a long one

Exchange of views about the

Automobile of the future. From page 68.

Strangers become friends - this has been the motto in Berlin for two years

cooked together. More and more cities are taking up the idea and new projects

arise. Our employees support social start-ups such as "Thinking outside the box"

volunteer and are at your side with a high level of personal commitment when it comes to

business issues are like growth, finance and communication.

The bank also supports many initiatives through donations. That's how we do one

important contribution to the development of social start-up ideas in Germany.

db.com/social-startups

4

JAN VOLLMER MARK C. SCHNEIDER JÜRGEN SCHÖNSTEIN

CONTENT

N

NAMES & MESSAGES

8

Audi will

reprogrammed.

/

THE NEXT ISSUE

APPEARS FROM BALANCE SHEET

ON MARCH 4th

8 AUDI The Strategy 2025: Away from the car manufacturer to the service provider around

on the subject of mobility

9 ADIDAS Mixed feelings: the stronger the future boss Kasper Rorsted

the more he earns, the lower the cost

9 REFUGEE CRISIS Elmar Degenhart, CEO of

Continental, like so many others, is concerned about German asylum policy

10 IN ONE WORD Georg Duffner, ex-Maoist and as Röchling boss at the top

successful capitalist, takes stock of goodbye in BILANZ

10 GOLDMAN SACHS The Bavarian Abitur even opens the way to the

High finance: Nathalie Käser, daughter of the Siemens director Josef, hires

at the investment bank

12 TUI Now there's trouble: Tui handlebar Joussen already has a good dozen

Manager poached from ex-employer Vodafone.

14 THE WORLD OF ANN-KRISTIN ACHLEITNER Smart, beautiful, successful

(Can you say "beautiful" or is that sexist?)

Our partner:

ILLUSTRATION: SUPERTOTTO

www.ueberdentellerrand.org

fb.com/ueberdentellerrandkochen

#betterplate

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34

From the can

something will still be right:

Porsche boss Blume.

U

CONTENT

COMPANIES & MARKETS

16 SAP Cheerful and cloudy: how the software company to the most valuable

Company in the country was

20 INTERVIEW On the way to the new world: SAP CEO Bill McDermott

about his plans and his relationship with the founder Hasso Plattner

26 COLUMN Ex- “Spiegel” and “MM” editor-in-chief Wolfgang Kaden

laments the wrong path into the academic republic

28 PORTRAIT So that the “Capri sun” doesn't go down: billionaire

Hans-Peter Wild and his plans for the beverage brand

34 PORSCHE headwind? The new Porsche boss Oliver Blume receives

so far only in the wind tunnel. Can he do the job?

38 UNIQLO Different from the others: Like the Japanese clothing brand

wants to finish off competitors H&M and Zara

44 DÜRR DENTAL How do you become a world market leader? Random!

46 DFB interior view: Association without leadership and understanding.

52 SIEMENS inspectors instead of engineers

Energy has one

new name.

www.uniper.energy

6

56

Good patch for

Founder: In Moscow there

there are lots of IT talent.

74

Boring: exhausted

from peaking around

in Davos.

54 HOW DO YOU ACTUALLY ... Hans Friderichs and

Manfred Lahnstein?

I.

IDEAS & INNOVATIONS

56 EXODUS Moscow has tons of great IT founders - but they do

most of them only want one thing: away.

64 START ME UP! News from the BILANZ start-up competition: What Pro 7

Sat 1 has to offer start-ups and what the food panda learns in Asia

68 AUTO Faraday: Visit to the mysterious car company. Build the

Do Californians Really Have Tomorrow's Car? The answer is ...

P

PRIVATE

74 DAVOS BILANZ special rapporteur Annette Pawlu spoke with

the mighty at the world economic summit

82 HEALTH New: A personal physician for everyone who

Has 4,200 euros left over per year

86 KUNST Max Hollein on the exhibitions, the connoisseurs in this

Don't miss spring

88 COOKING Fred Baader's plea for the turnip

90 BALANCE SHEET WINNER Honorable, but difficult: Hans Van Bylen will

Head of Henkel, as successor to the revered Kasper Rorsted

89 Register, imprint

PHOTOS: FRITZ BECK, GULLIVER THEIS, MIKE MASONI

© All rights reserved - Axel Springer SE, Berlin - Any publication and non-private use exclusively via www.axelspringer-syndication.de/licensing BILANZ - s3-beilagen-86 2565b33269f433cee4ea8d831d88b969


NAMES / MESSAGES

BALANCE SHEET / FEBRUARY / 2016

8

CAR INDUSTRY

AUDI - TOTALLY RADICAL

Still on the defensive, Audi driver Stadler sets out to break free.

He establishes a new business model - for the industry it is like a revolution.

The past year is not considered that

best go down in the Audi chronicle,

and also the boss, who is used to success

Rupert Stadler (52)

certainly has more pleasant ones

Months spent than the past:

In the press received competitor

Mercedes the more flattering reviews,

while the old Audi slogan

“Vorsprung durch Technik” for the purpose

abused of ridicule

was, especially in the exhaust gas affair

of the VW group. Stadler is

not entirely to blame for it, he had to

More than cars and hardware:

Audi plans new services,

should retain customers in the future.

but after a courageously presented

Denials a little later admit that

also the engine developers at Audi

by the means of unfair competition

worked, that means: tricked

or customers and authorities misled

had. Stadler was in acute

Danger, at least what his post

concerned at the top of Audi. But attack

is the best defense: Stadler

now calls his cadre to unity

and offensive on. On the one hand

he announces a lot of fresh models

to bring to market. New

Products bring the critical public

always quick to respond to others

Thoughts.

On the other hand, he leaves it at that

do not stop, but be

Management for the fastest

Find your way into the digital world. Aim:

The group should start using software as early as 2020

all about driving and with

services based thereon

around half of the income

(2014 sales: 54 billion euros).

Competitor Daimler is with

"Mercedes me" already on, BMW

wants to differentiate itself from Google and

digital privacy as a premium attribute

establish.

Stadler's troop analyzed in detail

the sad fortunes of Kodak,

Nokia and Sony - expired or failed,

because they have the breaks in

slept through their markets. Audis

The world is made up of companies from outside the industry

like Apple and Google

threatened. Even the Chinese trading giant

Alibaba wants to earn:

The Chinese offer car loans

over the net.

In Stadler's “Strategy 2025” published in

Summer should be formulated, goes

it is therefore next to the compulsory topic

Electromobility is primarily about being a

Offering digitally based services

develop.

Stadler demands that Audi should contact him

Orientate customer needs

and not those of your own company

with its development and

Manufacturing cycles. Concretely means

this, so-called apps, user-friendly

to be integrated into the car.

“Why shouldn't we have software?

sell wirelessly? ”asks one of them

Audi strategists. Customers could

for example, new surface designs on a regular basis

for speedometer, tachometer

and all the other ads

download.

There are also new services:

Audi drivers parking at the airport

should, for example, during their

Travel to have your car serviced:

The workshop locates the vehicle and opens it

it by mobile key, executes the

Service through and put it back on

Airport. Time saving and convenience

as a sales driver.

One is open to cooperation, that means

it in Ingolstadt: “We don't have to do everything

invent yourself, others are also

maybe faster. ”But Audi definitely wants to

the interface to the customer

form, with its own operating system

"My Audi".

N

ADIDAS

JUST DO IT

Kasper Rorsted

earns as much as

a Bayern player.

First transfer from Dax to Dax

Group in general: Kasper Rorsted

joins Adidas on a free transfer.

The commitment of the new team captain

Kasper Rorsted (53)

has in the squad of the Dax first division

Adidas not nearly as enthusiastic

triggered as with the public on the stock market.

The reluctance may seem

by declaring that the Francs for

dig deeper into your pocket for the transfer

need than they normally do

consider necessary.

The one who will remain in office until October

Office holder Herbert Hainer (61) receives

a fee of around 4.7 million euros

in 2014 he achieved thanks to special allowances

even 5.8 million of them.

This is not enough for Kasper Rorsted: Im

Average of the past three years

the Dane clearly cashed in at Henkel

over seven million euros. And worsen

he wanted to get through the

Don't change now either.

The Franks have an extensive one

Compiled contract that

in addition to the basic salary, "performance

nus "and" Long Term Incentive Plan "

half a dozen success criteria

performs. To get fully at his own expense

come, Rorsted must either be profit

and profit margin, cash flow,

Increase sales and share price or

press the expenses heartily; a

Discipline, something special for Rorsted

Has a weakness.

Adidas people fear that the new one

vigorously slashes the squad.

It is quite possible that Rorsted will also have the

Command center clears. To meet

it could be the sales director and

Hainer confidante Roland Auschel

(52), who himself is in conversation as Adidas boss

had been.

N

REFUGEE CRISIS

DISCHARGE

Continental boss Elmar

Degenhart worries.

Elmar Degenhart (57), head of the automotive supplier

Continental (39.2

Billion euros in sales, 4.4 billion

Euro profit), joins the

Skeptics of German asylum policy.

“The current refugee situation

worries us. The politically persecuted

Refugees must be helped

become. With the same consistency

But economic refugees must also

quickly identified and sent to their countries of origin

be returned ",

he demands of the politicians.

Germany would again in 2016 and 2017

one million refugees each

or more would be the country

"Surely overwhelmed". refugees

to train and in the acquisition process

to integrate simply takes time

a certain time. “But nothing integrated

better than work, task and

Get along. "

A conversation with Elmar Degenhart

to find politics, stock market and business

Go to www.bilanz.de/exklusiv/

continental-sword hard

N

9

Illustration / SUPERTOTTO

PHOTO: HENKEL AG

© All rights reserved - Axel Springer SE, Berlin - Any publication and non-private use exclusively via www.axelspringer-syndication.de/licensing BILANZ - s3-beilagen-86 2565b33269f433cee4ea8d831d88b969


NAMES / MESSAGES

10

The head of the plastics processor

Röchling,

Georg Duffner, about Mao

as a teacher.

B Mr. Duffner, you want the end of May

go into retirement. Must be

be - as a halfway young man

of 61 years?

I am of course pleased that you have me

perceive as a "halfway young man".

Seriously: May 31, 2016

my current contract expires. The

is the third five-year contract with

Röchling. Then I'll be 62 years old.

15 years as chairman of the board

enough. Especially since we now have a good one

Leadership team that have me

can easily replace.

B.

Your successor, Board of Directors of Plastics

Ludger Bartels is even

a year older than you. It

so it is to be expected that

on again in three years

Change of leadership pending. hand

on my heart: Is that really im

Meaning of Röchling?

My long-time colleague Ludger

Bartels has been doing one for a long time

essential contribution to success

of our company. A better one

Successor for me cannot

give. He will be the executive team in

the next few years in proven

Manner to lead to further success.

And of course that's in the sense of

Röchling. Ludger Bartels already has in

significant contributions to the past

to develop our strategy

provided.

B By an average of eight percent

Röchling should grow by 2020

and a pre-tax return

and interest of at least five

Achieve percent.

We even want a little more

achieve more. The pre-tax return

and interest lay in the past

Years at seven percent. The

we want to hold on of course. To what extent

we succeed, but not depend

only from us, but also from them

World around us.

B.

You run the archives as

"Ex-Maoists": Do you have one

dark past?

I was born in 1954 and with the

The 68 movement grew up. In the

Act had the Chinese Cultural Revolution

a great fascination for us. There

have millions of students, pupils

and young workers society

upside down, and at the

Great old man Mao stood on top,

who raised his fist and shouted, “Rebellion is

justified. ”That was ours

lifestyle back then. What is under

the guise of the Chinese

Cultural revolution of oppression

and hid crime was first

published much later. Meanwhile it was

my student days over, i had

leave the ivory tower of the university

and came in with reality

Contact. Most of all, I came a little

around the world and was able to

the occasion find that there is little

Societies on this planet

that are more freely organized

than ours - and the Chinese heard

definitely not to.

B.

Youth sins that one either

conceal or forget

and about which you can't talk

should?

No, I see my Maoist student days

today as a vaccination against

Intolerance and righteousness. It is

not bad at all if you look

once completely wrong in his life

has and thus also with its limitations

is faced. Me

at least has that for my future

Life done well.

N

CAREER

BEGINNER

Cheesemaker's daughter contributes

Goldman Sachs on.

Siemens boss cheese maker with daughters

Nathalie (GS), Kathrin (German

Bank) and his wife Rosemarie.

For banks it is often quite the case

worthwhile to relatives of influential ones

To adjust economic sizes.

Because the hope for repeat business

is not infrequently fulfilled. In

in this case one has to do with the other

of course have absolutely nothing to do

but maybe yes: Goldman

In any case, Sachs has Nathalie Käser

(26) put into service.

The young woman brings the best recommendations

with: Bavarian Abitur, studies

at the London School of Economics

and a father, Josef Käser

is called and the CEO of

Siemens owns. His daughter will

pursue their employment in London,

where she has the rank of analyst

("Analyst") the techniques

of company mergers and

-Adoptions in health and

Learned the consumer goods market.

The wealth-increasing effect

safe handling of money

Father Josef already from his mother

learned: "Don't spend more than

you take in, otherwise you will have to become poor ",

was the wise advice. He has

mediated him to his daughters. Also

Nathalie's older sister Kathrin

makes a career in finance - at

of Deutsche Bank.

N

diversity

ubs.com/

etf-insights

"In a word" is a series of talks by BILANZ-Online.

You can find the full interview with Röchling boss Georg Duffner at

www.bilanz.de/exklusiv/roechling-duffner (from February 8th).

For marketing and information purposes by UBS. For professional investors only. © UBS 2016. The key symbol and UBS are among the registered trademarks of UBS. All rights reserved.

© All rights reserved - Axel Springer SE, Berlin - Any publication and non-private use exclusively via www.axelspringer-syndication.de/licensing BILANZ - s3-beilagen-86 2565b33269f433cee4ea8d831d88b969


NAMES / MESSAGES

12

TUI

THE FRITZ GROUP

Friedrich Joussen rules the travel giant Tui with one always

larger group of former Vodafone loyalists. The criticism of the

bizarre personnel policy is getting louder.

Before the then Vodafone manager

Friedrich "Fritz" Joussen (52) beginning

2013 the chairmanship of TUI

took over, was the Hanover company

as big, but still

difficult case: too nested, too

sleepy, too confused and at times

not even with himself.

After three years of getting used to it

Detangling work can be done

tree-long boss meanwhile on some

Referring business successes. To

the merger with the Londoner

From now on Tui Travel at the end of 2014

is Tui with a turnover of last

measured 20 billion euros as of

largest tourism group in the world, so to speak

prosper. And if

you're not paying attention, tells you

Joussen also likes the story

twice.

But despite all the breakthroughs and

Progress that not even envious people

Illustration / SUPERTOTTO

can ramble away, smolder, ferment and

it glimmers in the supervisory board: what the

Displeasure and resentment of the

Fritz Joussens is aroused dignitaries

Transfer policy. He obviously has one

Fools eaten by former

Colleagues at Vodafone.

However, it is part of convention and custom

in prestigious business circles,

but not just there that you can put your fingers

from ex-colleagues. Is considered very

gross. But when looking for staff

it seems to be just one address for Joussen

to give: his old employer.

When the Tui press commandos through

Pull Düsseldorf, call the mothers

their children into the house.

Five out of 13 members of the extended

TUI board members are in the past

Years from Vodafone to Tui in Hanover

relocated. Whole departments

- such as strategy, communication

and marketing - are now

under tightened control

former mobile operator. Latest addition

is Barbara Haase, who in January

the "brand management" of the travel company

took over. That her boss Erik

Friemuth (48) also from Vodafone

has come, goes without saying.

Overall, the number adds up

the manager with the same pedigree

to almost a dozen. Also Tui-

Board member Sebastian Ebel (52), who

Commanding travel business is natural

Been a vodafonist.

The Tui General Staff has personnel policy

logically for camp formation

guided. As expected. On the

one side the Fritz faction, on the

another a coalition of experienced tourism managers

from England that anyway

not exactly a weakness for hers

German colleagues.

So far, Joussen has been acting on centrifugal forces

quite skilfully towards it. And

as long as the numbers are correct, he has to

no rebellion of the supervisory board

to fear. There are supervisory boards anyway

rather calm types. But go through

they want to let the violations of

the usages still no longer: he

may in the future kindly

please look elsewhere for employees

look around.

But even with that he had last

not a resounding success. The

new head of human resources and labor director

Elke Eller (52), who since October

takes over her position in Hanover, comes

although not from Vodafone. The wife

of the former VW board member Horst

Neumann is said to be a questionable one

Proximity to the Hannover-Klüngel

to. She served under her husband

For three years as a member of the board of

Volkswagen commercial vehicles. N

Hand in hand is ...

... not to stand alone when life

sometimes needs a breather.

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NAMES / MESSAGES

THE WORLD OF ...

BALANCE SHEET / FEBRUARY / 2016

ANN-KRISTIN ACHLEITNER

She is the trump card of the local economy: manager,

Professor, consultant, everything without any reportable faults or blame.

It's almost gruesome, how much she is praised.

WOLFGANG HERRMANN (67)

One of the most active science managers