Expensive toothpaste is better

Expensive toothpastes vs. cheap toothpastes

A look at the shelves of the trusted drugstore or supermarket shows that there is an almost infinite selection of different toothpastes. There are toothpastes that are supposed to protect against the development of tooth decay or those that promise fresh breath and / or a bright white smile. No wonder that you quickly lose track of things and, in case of doubt, finally resort to branded products that are known, for example, from TV advertising and that are expected to produce better results than cheaper no-name or discount products.


This was also the result of a survey carried out as part of the “consumption and media analysis”: Germans most often use branded toothpastes that are in the middle price segment. These include "Blend-a-med" (from 1.59 euros per 100 milliliters), "Colgate" (from 1.25 euros per 100 milliliters) or "Odol-med3" (from 1.20 euros per 100 milliliters) . Higher-priced branded pastes such as “Sensodyne” (3.25 euros per 100 milliliters) or Elmex and Aronal (3.40 euros per 100 milliliters) are equally popular.


But is expensive better? Does this work out? “Stiftung Warentest” and “Ökotest” did their research again in 2019 and selected the toothpaste test winners. We, the team around dentist Dr. med. dent. Gerald Gaß from the Eckhaus practice in Würzburg, not withheld from you. Perhaps when you buy toothpaste next time you stand in front of the supermarket or drugstore shelf and can no longer see the forest for the trees as a small guide.


Toothpaste Test 2019: Good toothpastes are not always more expensive


The studies carried out by “Ökotest” and “Stiftung Warentest” for 2019 came to the conclusion that high-quality toothpastes cannot always be identified on a well-known brand label or in the higher price range that often goes with it. The current tests by the consumer magazine and the consumer organization showed that the ingredients are more important and that cheaper toothpastes from discounters, for example, can achieve similar, if not even better results than branded products.


Around 100 toothpastes from different categories were tested and compared with one another: “Universal toothpastes”, “Whitening toothpastes” and “Sensitive toothpastes”.


"Universal toothpaste" category


While the well-known branded toothpaste "Aronal" was only given a 3.2 for its ingredients by "Stiftung Warentest" and was even rated "Unsatisfactory" by "Ökotest", the much cheaper variants in this category were test winners: "Stiftung Warentest" For example, they opted for “Dontodent Herbs” from dm and “Bevola Toothpaste Herbs” from Kaufland. Both toothpastes cost less than 50 cents per 100 milliliters.


Category "Sensitive Toothpaste"


In the case of “sensitive toothpastes”, which are primarily suitable for cleaning sensitive teeth, the situation in 2019 was similar to that of the “universal toothpaste” category. Here, too, cheaper toothpaste alternatives, namely “Friscodent Sensitive” from Aldi and “Dentalux Complex Sensitive” from Lidl, performed significantly better than, for example, the much higher-priced branded product “Biorepair”.


Category "Whitening Toothpaste"


Both “Stiftung Warentest” and “Ökotest” advise against “whitening toothpastes with high RDA values ​​(“ Relative Dentin Abrasion ”). Both institutions came to the conclusion that consumers would be better off using “universal pastes”.


You can find more detailed information here: https://orange.handelsblatt.com/artikel/60115