Is Liverpool FC a sleeping giant

AC Milan want to emulate Liverpool's success

Italian soccer club AC Milan recently contacted Liverpool FC to find out the basics of their success.

You can certainly not give Liverpool enough recognition in the current situation. The club's work on and off the pitch is currently the envy of clubs around the world. The way in which the owners of the Fenway Sports Group (FSG) led the Reds to the top of England and to the top teams in Europe now called the "I Rossoneri" on the scene.

FSG and Liverpool: a success story since 2010

FSG took over the helm in 2010. It hasn't always been a straight line for the club. Roy Hodgson, Kenny Dalglish and Brendan Rodgers were in office before Jürgen Klopp and his team. A roller coaster ride in the last ten years with an "up" trend.

Certainly one of the most important measures to awaken the potential in Anfield was to carry out the business within the scope of its possibilities and to focus on one's own strengths. No partially pointless or at least short-sighted financial injections for short-term, fragile success have made Liverpool one of the currently most feared clubs in Europe.

After winning the league, the Champions League and the Club World Cup, Liverpool is now a destination for the world's best players. And those who are already at the club are no longer looking to leave.

AC Milan: a sleeping giant with a history

AC Milan is one of only two clubs that are on the list of European Cup winners over Liverpool. The club has won the European Cup seven times, but has not been in the top four of Serie A since 2012/13. A long dry spell. Liverpool come from a similar position. Between 2010 and 2017, the Reds only qualified once for the Champions League.

"We spoke to Liverpool and are very interested in their success characteristics," said Casper Stylsvig, who is responsible for sales and earnings at the Milanese, among other things. "Because they went the same way as we do now. Four or five years ago nobody considered Liverpool and saw where they are now."

"They obviously play very attractive football. They win, they have a fantastic manager, a fantastic team and now they are following suit from a commercial point of view. It has taken time, but their model seems to be working."

FSG and Peter Moore - attention to detail

This is less due to Klopp and his team than to FSG and those who work in the background - such as President Mike Gordon, Managing Director Peter Moore and Commercial Director Billy Hogan.

Their attention to detail is second to none, with Liverpool employing groundbreaking analysis to support the coaching team, including Research Director Ian Graham and his team.

🔄 Two years ago today, Alisson Becker became the new number 1 at the LFC. 🔥

With his purchase, Liverpool broke a world record. A colossal improvement for the team. Another player who made it possible for the Reds to play big trophies. 🏆 pic.twitter.com/ujDyRwo9Ij

- Redmen Family Germany - LFC Germany ⚽ (@RedmenFamilyDE) July 19, 2020

In commercial terms, Liverpool have grown along with the team and this has allowed the club to continue to benefit from their success. Well-established Liverpool brand helped, of course, but Anfield's appeal is growing with Klopp at the helm.

Milan rightly recognize that the team has been slowly building up and it should rightly be seen as flattery for clubs like Milan to consult the Reds to restore their own reputations.

In commercial terms, Liverpool have grown along with the team and this has allowed the club to continue to benefit from their success. Well-established Liverpool brand helped, of course, but Anfield's appeal is growing with Klopp at the helm.

Milan rightly recognize that the team has been slowly building up and it should rightly be seen as flattery for clubs like Milan to consult the Reds to restore their own reputations.





  ac milan fenway sports group