Do Fossil makes watches for women

Google is buying watch expertise

With 40 million dollars, Google is investing in the watch specialist Fossil. Part of Fossil's development department is to switch to Google, but more than 200 employees in the area will stay with the Texan fashion label. The deal opens up new opportunities for Google to develop its own computer clock.

Fossil is a heavyweight in the fashion watch business. The company produces watches under brand names such as Marc Jacobs, Michael Kors, Diesel, Skagen, DKNY or Emporio Armani. In recent years, the company has focused heavily on the computer and hybrid clocks business. The Fossil brands use the wearOS smartwatch system developed by Google based on Android.

There are no longer many competitors

Android is a Google development. The operating system is clearly ahead in smartphones with a market share of more than 80 percent. When it comes to computer watches, the Apple Watch, launched in 2015, is still the leader. Among the manufacturers of Android mobile phones, Samsung in particular is still active in the computer watch business, various other providers were only moderately successful and have withdrawn. Now Google could shake up the once promising market with its own products.

rb / bru (afp, dpa)

  • A brief history of timekeeping

    The sundial

    The ancient Egyptians already knew this form of time measurement. Such a sundial is still popular today. In some cities, the great mother of all clocks can be found in public parks or on buildings, where they are presented as works of art. People are drawn to sundials. However, there is one disadvantage: when the sun is not shining, it does not tell the time.

  • A brief history of timekeeping

    The hourglass

    The hourglass behaves more like a stopwatch, as only the elapsed time and not the absolute time is measured. The time is up when the sand runs through. Hourglasses are said to have existed since the early Middle Ages. They are still popular today. Incidentally, the curves of the hourglass are often compared to the silhouette of a woman - including a wasp waist.

  • A brief history of timekeeping

    The water clock

    This is what modern water clocks look like today, here as a sculpture in a shopping center. Water clocks have actually been around since the 16th century BC. The principle is the same as with hourglasses: the flow of time is measured by the flow of a mass (in this case water). Incidentally, the expression "the time has run out" can be traced back to the water clock.

  • A brief history of timekeeping

    The pocket watch

    Before the wristwatch came on the market, the pocket watch was the predominant timepiece. Fastened to a chain, the gentlemen carried them in their waistcoats. Nowadays the pocket watch is popular again as a cult object, especially among hipsters. Women now also dare to wear pocket watches. After all, good taste makes no difference between a man and a woman.

  • A brief history of timekeeping

    The luxury watch

    The luxury watch market just doesn't seem saturated. Brand names such as Rolex, Omega, Rado and Tag Heuer are only an abstract term for many, because the chic wristwatches of the brand companies are unaffordable for most. For the rich and beautiful, they are just beginner models. In the high-price segment, wrist jewelry can cost over a million euros.

  • A brief history of timekeeping

    The Swatch Revolution

    If the luxury watch is too expensive for you, you can at least purchase funny models. In the 1980s and 1990s, the Swatch watch company pushed into the market, giving everyone the opportunity to adorn their wrist with a colorful object. The Swiss plastic watches quickly became a cult. Collectors items are now traded for several thousand euros.

  • A brief history of timekeeping

    The time clock

    But there are also watches that hardly anyone is happy about. The time clock, which is used as a control instrument in factories and companies, would be an example of this. The exact working hours are recorded every day. A machine thus monitors the productivity of every worker. The time clock is said to have been invented at the end of the 19th century in the German Empire.

  • A brief history of timekeeping

    The parking meter

    The parking meter also makes many people despair. If you urgently need 50 cent pieces, they are nowhere to be found. If you stay too long, you get a ticket. The parking meter is a symbol of the harassment of modern life. It has been around for a long time: The first parking meter was installed in Oklahoma City in the USA in 1935. Since then, change has been more popular than ever!

  • A brief history of timekeeping

    The atomic clock

    For those who like it very precisely and 100 percent precise, there is the atomic clock. These state-of-the-art timepieces exist outside the sphere of influence of gravity and precisely determine the time - no matter what time zone you are in. However, atomic clocks do not fit on the wrist. And they're not exactly affordable either. International atomic time is measured in Paris.

  • A brief history of timekeeping

    The smartwatch

    The future holds some surprises in store for the watch sector. Digital smartwatch models are becoming increasingly popular. Will the mini-computers soon become superfluous for normal clocks? At the Baselworld fair in Switzerland, new fashion trends in wristwatches have been presented since March 23rd.

    Author: Sertan Sanderson