How do I find social media posts

7 tips for successful social media posts

The Social media communication is not a "one-fits-all" concept, Instead, social media posts are a personal dialogue with each individual community.

Sharing content across many different social networks and communities will help you achieve more reach for your posts.

But every social network is different and every community reacts differently to certain content or formats. An individually adapted communication for each network and each community is therefore an important success factor for more followers and interaction.

How to successfully design your social media posts for more clicks and interaction.

1. Content is King - Content is still king

As trite as the phrase is, the content is still the most important thing for the success of social media posts. Remember that millions of pieces of content are published on the Internet every day. So your target groups have millions of choices every day. Why should they read your content right now?

Relevant content is the CURRENCY in the social media world.

The creation of high-quality content that is highly relevant to your target group is the basis for your success in social media marketing. Only relevant and valuable content (e.g. content that helps or entertains) is liked and shared. So make sure you only share content that is best for your community.

Social media are not a free advertising channel. The emancipated social community is looking for valuable content and is not very tolerant of too much self-promotion. Pay attention to the right balance between advertising content and personal interaction. Always put your promotional content for your products and services in the context of useful and valuable information. The better you know your target audience, the better your post will grab the attention of your target readers. The added value for your readers will make your posts unforgettable.

This is how you create valuable content for your social media posts

  • Share content that your audiences really care about.
  • Create and share tips that will make life and work with your products easier for your customers.
  • Share your existing blog posts, pictures, and videos or whitepapers as social media posts, because such content is very popular on social networks.
  • Share content that your readers will remember as a useful source of knowledge for valuable information.
  • Give your readers tips and strategies, or share entertaining content that is tailored to your specific target group and topic.

Tool tips for developing useful content

  • The WordPress plug-in Easy Blog Ideas helps you to find ideas for content that achieve top performance in social media and save them as draft templates for your own blog posts.
  • The Google Keyword Planner can be helpful to get ideas for search queries based on keywords.
  • Influma and Buzzsumo are content marketing search engines that display posts based on keywords that generate a lot of interactions on social media. This is how you can find ideas for your own contributions.
  • The Portent’s Idea Generator is a tool that is not to be taken too seriously for generating headline ideas for buzzfeed-style content from keywords. Even if you don't like buzzfeed, the headlines definitely generate attention and the ideas may simply help to overcome writer's block.

2. Use pictures and videos for your content

90% of the information that our brain processes is visual. Visual content receives more likes, is shared and commented more often than pure text messages. Visual information is remembered over 65% longer and people are over 6 times more likely to remember graphics than plain text or audio information. Visual content in social media posts can generate additional reach and bring more traffic to your blog or website.

Videos can overshadow even the most intriguing infographics. Social videos are shared 1200% more than text and images combined. The video format offers great opportunities to give your company a lively image and to increase your marketing revenues with storytelling, tutorials, live interviews or funny clips. In particular, brands that want to deal with younger target groups can benefit from video clips.

Another popular image format are motion GIFs. Motion GIFs can be used for fun pictures and short clips that spice up your content. Especially on Fridays and during the holidays, motion GIFs and memes are very popular and attract more attention from followers.

This is how you unleash the power of images for your social media posts

  • Illustrate your contributions with graphics, photos or infographics. You can easily create pictures, memes or infographics for your numbers, data or statistics, or to highlight special statements, or you can create a checklist to summarize the most important statements or aspects of your contribution.
  • Share your videos as embedded videos instead of video links to increase the visibility of your posts on Facebook and Twitter.
  • Always share your blog post both as a link post and as an image post on social media channels such as Facebook, Twitter or LinkedIn (see next chapter for more on this). Image posts can have a huge impact on the reach and interaction with your posts.

EXTRA TIP: Share all your pictures on the social media channels

If you've written a blog post that contains more than one picture, share all of your pictures one by one on your social media accounts. So you always have new visual hooks to share your contribution again. This way you can extend the life of your content and share your post several times without repeating yourself.

Tool tips:

  • Try Canva to create professional-quality graphics and infographics quickly and easily. Motion gifs can also be easily implemented with Canva. Canva offers you a wide variety of templates, layouts, photos and icons that you can use.
  • If you're looking for stock photos, check out Pixabay, Prexels, or Unsplash, as well as Freepik.com for professional vector graphics. You can also upload these photos and graphics to your Canva designs for further processing in your graphics. Pay attention to the image rights for all photos and graphics provided.
  • To create animated videos, try Movely.
  • If you want to create screencasts, check out the free tools iSpring Free Cam or Camtasia (from US $ 249 per user license) if you're looking for a more professional tool.
  • Giphy, GIFMaker.me or Flipagram help you to create motion gifs.

3. Choose the correct post format

Twitter and Facebook offer two general post formats: link post format and picture post format:

Image posts can generate up to five times more interaction than normal text updates. In addition, image posts on Twitter and Facebook are automatically uploaded to the picture gallery or your photo album and thus remain visible and accessible on your profile, even if your post has long since disappeared from the visible social media feed.

This is how you can successfully use the various post formats for your social media posts

  • First, share your post as a standard link post. This means that your post image, as defined in the post's meta tags, is shared with your post (Open Graph / Twitter Card parameter).
  • Share your post as an image post format for repetitive sharing, but at a later date. Use another comment to vary your social media post and don't forget to add a link to your blog post. Analyze the response for both post formats. Sometimes image posts work a lot better than link posts.
  • If your blog post contains more than one picture, you can use all of the pictures to share your post again on different days. Use different comments that relate to each picture. This gives you further variants for your blog post and allows you to share your content multiple times without repeating your post.
  • Schedule your posts at different times and on different days. That brings even more variations and can reach even more potential readers.

Tool tip:

  • Blog2Social allows you to plan and automatically share your blog posts with different post formats, images and comments for your social media posts across your social media networks and accounts.

4. Use hashtags and hash flags

Most social networks now use hashtags to categorize social media content and make it easier for users to find suitable posts on a specific topic. For social media communication, hashtags are important parameters for turning your posts into searchable content. They also serve to link your posts to current discussions and streams (trending hashtags). If you use hashtags in your public posts, anyone who searches for that hashtag can find your post.

However, hashtags don't work equally well on all social networks. They work well for Twitter and Instagram, but they get less resonance on LinkedIn and Facebook.

How well hashtags work can also depend on the number of hashtags used. Studies show that tweets with more than two hashtags get less engagement. The results are similar for Facebook hashtags. On Instagram, on the other hand, the more hashtags, the more interaction. This strategy works for at least 10 hashtags. Instagram posts with more than 10 hashtags run the risk of losing some of that engagement.

A well-considered use of strategically selected hashtags can have a significant impact on the visibility and reach of your social media posts.

How to develop the right hashtag strategy for your social media posts:

  • Only use hashtags for posts that are relevant to the topic. Using wrong hashtags or trending hastags just to get attention does not go down well with Twitter users and tends to generate negative feedback.
  • For hashtags, multi-word terms such as #SocialMedia or entire phrases #photooftheday are pulled together. However, try not to string too many words together and make sure that you still understand the meaning of the hashtag.
  • Only use keywords and phrases for typical search terms related to your topics.
  • No hashtag SPAM: #If #you # sets #a #hashtag # for # every #word #in #your #post, your post will be illegible.
  • Use hashtags to participate in conversations, such as:
    • Topics of general interest (#Blogger_DE, #Food, #Marketing)
    • Popular hashtags or trend hashtags (but only if your post is relevant to the topic) (#MontagMotivation, #Migrationspakt)
    • Current events (# WM2018, #Superbowl)
    • Holidays or celebrations (#Christmas, #BlackFriday, #RedNoseDay)
    • Popular cultural topics and happenings (#GameofThrones, #IceBucketChallenge)

When participating in trending hashtags and discussions, you should always consider whether your post is really relevant to this topic or discussion. Particular caution is required when associating well-known brands and well-known companies with trending hashtags. Especially in connection with advertising statements, this quickly turns into a shit storm.

Image hashtag or hash flags

Hash flags are colorful symbols - similar to emojis - that appear after a certain #hashtag. They were introduced by Twitter for certain occasions or events like ⚽️ # Euro2016 or even for certain brands like? #Periscope developed.

Tool tips for finding hashtags

  • Hashtagify helps you find popular hashtags on Twitter.
  • Top hashtags shows the currently most important hashtags for Instagram.
  • Tagdef helps to research the meaning of individual trending hashtags.
  • Trendsmap shows the regional distribution of the most important trending hashtags on a world map.
  • Hashflags shows you a list of the currently existing hash flag symbols.

5. Use the power of emojis

Not only pictures say more than a thousand words, but also emojis. Emojis are tiny pictograms that are used on social media posts to convey feelings, such as? instead of "I smile".

There are currently 2,666 emojis in the Unicode standard. 92% of people use emoji and more than half of the messages (56%) sent from cell phones contain emojis. Emojis in a Facebook post can generate 57% more likes, 33% more shares and 33% more comments.

Emojis are now not only exchanged between private individuals, but have also found their way into business communication. In fact, emoji-based marketing messages are up 775%. Emojis can help support branding when used correctly.

However, especially in business communication, you should make sure to use only a few and clearly understandable emojis and not get too personal. Hearts and kissable lips are out of place in business communication.

Especially in international communication, you should only use emojis that are clearly understood internationally.

Emojis enable a global language for storytelling. Since emojis cannot be bound by language, they can overcome language barriers.

Some interesting facts about emojis:

This is how you use the potential of emojis for your social media posts

  • Only use emojis that are sure to be understood by your followers. There are so many emojis out there and some of them can be misinterpreted. So don't use emojis that are too new or too exotic. Always make sure that the meaning of the emojis in the context of your message is clear and understandable.
  • Make sure that your emojis complete your message in a meaningful way. Don't use emojis just because they're there. Don't ask your followers to worry about what you mean by that.
  • Stick to the language of your brand message. Kisses and hearts are not suitable for promoting serious services.

Tool tips for finding the right emojis for your social media posts

  • At Emojipedia you can explore the world of emojis. You can also check the meanings of certain emojis if you're not sure what they mean. But always remember. If you're not sure, your followers probably aren't either.
  • At GetEmojis, you can simply copy and paste the emojis of your choice into your message.

6. Use the best times to share your social media posts

Each network has different main times at which the users are more active. Posting at the right time can increase your chance of being more visible in your followers' news feed.

Social media posts that are posted at the busiest times of the day generate up to 30% more interactions.

This is how you plan your social media posts at the best time for your social networks and communities

Tool tip for social media planning

  • Blog2Social allows you to schedule your posts with a preconfigured Best Time Manager to automatically publish them at the best times for each network. A social media calendar helps you to keep track of your planning.
  • Buffer also supports you in scheduling your posts.
  • CoSchedule also offers you a social media calendar for your editorial planning.

7. Customize your social media posts for each network individually

Every social network offers different options to design and present your posts. The networks differ not only in the number of characters allowed, but also vary in the image size, in different post formats. The communities also react differently to certain content, addresses and post formats. Because, every network is used for different purposes.

In some networks, you can add #hashtags to participate in current discussions. Or you can add @ -handles to reach specific users directly. Or you can add emojis to personalize your posts with emotions.

But not all design elements work equally well in all networks. Hashtags work well for Twitter and Instagram, but they work less well on Facebook or LinkedIn. Addressing business contacts on LinkedIn should also be a bit more formal than addressing Facebook or Twitter friends.

In other words: Social media communication should not be designed uniformly for all networks, but individually for each network.

In order to present your content successfully, you should therefore tailor the message to your followers for your posts on every social media platform and every audience.

This is how you create your social media cross-promotion plan

  • Share your posts on Twitter, Facebook, XING and LinkedIn if they are business-relevant for B2B communication
  • Share your posts on product or business pages on Facebook, XING and LinkedIn, but on different days and at different times.
  • Share your posts in relevant groups and communities on Facebook, XING and LinkedIn, but also share them here on different days and at different times and use a tailor-made approach for each community.
  • Plan your post several times on Twitter (but note the new Twitter rules) and on your XING and LinkedIn timeline, but use different comments and, if necessary, different images. Share on Facebook repeatedly only every 2-3 months.
  • Share your post on Pinterest, Instagram and Flickr with your focus picture and a short description, with hashtags and a link to the post.
    TIP: If you have several pictures for your blog post, share them all, but on different days and at different times and use a different comment that fits the corresponding picture.
  • Share your post with other pictures as a picture post on Twitter, Facebook and LinkedIn, so you also have various visual and content anchors here to repeatedly share your post several times. This increases the chance that the contribution will be noticed and extends the life of your contribution.
  • Link your content on social bookmark sites like Diigo, Digg or StumbleUpon or in special interest communities like Reddit.
  • Syndicate your content on other editorial networks such as Medium, Tumblr, Bloglovin or LinkedIn Pulse or on Torial, if it is relevant for journalists.
    TIP: Always publish syndicated posts with a delay of 5-7 days after your original post, so that search engines like Google & Co. can index your original post as the original post first.

Use your content multiple times

Maximize the use of your content by creating a media portfolio from each piece of content. For example:

  • Turn the most important facts and pictures into a presentation
  • Make a video of your presentation
  • Set your contribution to music as a podcast
  • Turn long articles into a white paper or eBook and use it as inbound content for lead generation.
  • Bring the most important aspects of your post into a checklist or infographic.

Then share every single media format on the social media channels. In this way you extend the life of your content and ensure more visibility and attention on social media channels.

This is how you can optimize your social media posts

  • Twitter: Put keywords as #hashtags and add @Handles if you are addressing other tweeps directly.
  • Facebook Profile: Add a personal comment to the post. Whether questions or statements - invite the readers to comment on the article.
  • Facebook site: Depending on the customs of the community, the post on a Facebook page should be a bit more formal than on a personal profile. And, publish the post on the Facebook page at a different time than on your Facebook profile.
  • Facebook groups:Choose the groups very carefully depending on the content and focus of the post and pay close attention to the group rules. Tailor your comment very individually to the customs of the respective group. Make sure that the posts in the Facebook groups are published on different days and at different times.
  • XING profile: Match the comment to your business contacts.
  • XING page: You can choose a slightly longer text on your XING Business page, because the text on the XING page can also be a little longer.
  • XING groups:The same rules apply to XING groups as to Facebook groups, but they are even stricter at XING. The moderators of the XING communities make sure that the content fits the group and that the contributions are posted in the correct forum. Cross-posting of content is only permitted once in each group and only in up to a maximum of 3 groups. Violations of rules or too frequent posting quickly lead to exclusion from the group and massive cross-posting can even lead to your profile being blocked.
  • LinkedIn profiles: like XING, but at a different time.
  • LinkedIn Pages and Focus Pages: like XING, but at a different time.
  • Instagram, Pinterest, Flickr: With the picture networks, the picture is in the foreground, but should be supplemented by a corresponding comment. It is important to adapt the image to the optimal format for the respective network and to refine the text by using #hashtags. And don't forget to add a link to the blog or website, even if the links are not activated on Instagram.
  • Medium, Tumblr, Torial, Bloglovin ‘, etc .: You can publish your entire post on the content networks and blogging platforms. Sometimes, however, it also makes sense to publish a shortened or slightly changed version of your post, e.g. with a different headline and a different introduction.
    TIP: Schedule your posts for 5-7 days after your original post is published to give search engines the opportunity to index your original post first. Also, paste the link to the original post on your blog or website to get more traffic from these networks.
  • Diigo and other bookmark networks:Here you can share a link and a description of your post.
  • Google My Business: Google's corporate service is actually not a classic social network, but Google is developing it more and more in this direction. Here, too, there is a feedback channel for direct communication with customers and interested parties, as well as ratings and comments. The Google posts have a similar function to social media posts. Here, too, it is worthwhile to adapt the featured images to the optimal image format and to add a call-to-action.

Tool tip for social media automation

  • Use tools for efficient social media marketing, because adapting and planning posts on a variety of channels takes time. Make sure that you choose tools that allow you to customize the posts for the various networks and communities and that automatically support easy customization and scheduling of the posts.
    Blog2Social offers you many different options for the automated and individual adaptation of the posts with different post formats, images, emojis and #hashtags. You can schedule your posts automatically with a Best Times Manager or use individual time settings and automatically share them on all or selected networks. Connected social media networks include Facebook, Twitter, Instagram, Pinterest, Google My Business, XING, LinkedIn, Medium, Tumblr, Torial, Flickr, Reddit, Diigo, VK and more. Test it now for your blog and as a web app.

January 14, 2019Melanie TambléSocial Media, Social Media Marketing, TipsSocial Media, Social Media Posts, Social Media Marketing, Social Media Posts, Tips