How do I become an advertising designer


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Archive article: One of the most frequent questions that one hears between the ages of 8 and 18 is: “What do you actually want to be later?” In fact, this is probably one of the most common questions in life A headache. If you can talk yourself out of being an adventurer at a young age with charming dreams, that becomes more and more difficult over time - you want to finally find the one, the right career path for yourself.

One answer that comes up too often in such self-discovery processes in our time is the well-known “something with the media”. But “the media” is big and my own ideas are rather vague, so I thought to myself to imagine a professional field that has “something to do with media”, is not that far removed from being an adventurer and for me as a digital native especially close to my heart: the profession of web designer.

Web design - the field of activity at a glance

Web designer - sounds important, after all, it's also in English. But what's behind that? What does a web designer do all day apart from surfing the web? The job description is actually already in the name, the web designer designs the web, especially internet presences and other multimedia applications.

He (or she!) Looks after the customer's website right from the start: sets the style for the web design, creates the basic framework ("wireframes") of the page with all navigation hierarchies and equips the website with images, graphics, animations and everything else other gimmicks. The conception, graphic design and user guidance of a website are therefore in the hands of the web designer.

Competencies and skills - what does a web designer need to bring with him?

As an artistic-technical profession, creativity and PC skills naturally play a major role for a web designer. Adobe Photoshop, Adobe Illustrator, Macromedia Flash, HTML / HTML 5, CSS Javascript, Ruby on Rails and PHP are among the technical knowledge that a web designer should master for his job.

But the so-called 'soft skills' should not be missing either: First and foremost, communication skills, because whether with the customer or with your own team, efficient communication is essential for the success of projects. Knowledge of English is also important for understanding technical, English-language texts. There must also be a willingness to lifelong learning, because the World Wide Web never sleeps and is developing rapidly.

Web designer training? Web design degree? How do I become a web designer?

There is actually no one way to become a web designer. Because the term "web designer" is not a legally protected professional title in Germany, Austria and Switzerland. This means that theoretically anyone could call themselves a web designer (but in practice there are some regulations that restrict their use). However, it does not mean that there is no web designer training or study, it just means that many roads lead to Rome or the web.

Web design: Training as a media designer

One way of getting into the profession of web designer is through training to become a media designer. The dual training as a digital and print media designer usually consists of three disciplines: Consulting and planning, conception and visualization, and design and technology.

As a media designer, you get to know the areas of web design, image processing, typography and desktop publishing. Above all, the area of ​​'design and technology' is of great interest to future web designers. If you want to specialize further in this direction after completing your training, you can do so with further training. The prerequisite for the 3-year training is the intermediate educational qualification.

Web design studies: the other way into the 'digital media'

Universities and technical colleges also offer courses of study that cover some of the skills of web designers, e.g. courses such as 'digital media' or 'media informatics'. Private institutions such as the Macromedia Institute also offer opportunities for studying web design.

The basic course usually lasts 3 years, but many universities also offer part-time training courses for SEO web designers.

Where do web designers work? Berlin, Hamburg, Munich, at home or in the office ...

Once you have acquired the qualification to become a web designer, the question arises: How and where can I work with it? The answer is as simple as it is complicated: anywhere.

More and more web designers are freelancers and work independently (see our article on Berlin as an ideal location for freelancers and web design). Otherwise, web designers can also be found in advertising agencies, multimedia agencies, corporate design agencies or agencies for social media channels. If the web designer works in an agency, he usually takes care of the interface design, while the programmer does the implementation. As part of a team consisting of various specialists and subject matter experts (network administrators, content managers, webmasters and software developers), you are responsible for the look and feel of a website.

What does a web designer earn?

In addition to the satisfaction of getting involved in the world wide web, a web designer can hope for an annual gross salary of around 30,000 euros - depending on the activity, the salaries can also be significantly higher or lower.