How do advertising agencies manage competing accounts?
Google Ads Editor: 9 tips for more efficient use
With the free Google Ads Editor, Google Ads accounts can be created in Offline modecan be managed quickly and easily. The option of Bulk changes: Activate or deactivate search network partners across campaigns, copy and paste ad extensions in different campaigns, replace text in ads, etc. - all of this is implemented in a flash and it is even possible to copy and paste across accounts.
But the power tool from Google can do more: Discover in this article other useful functions and hidden optionsto use the Google Ads Editor even more efficiently!
Tip 1: create a backup of the account
In principle, every advertiser should regularly create a backup of the entire Google Ads account. With the editor, this is done in a few seconds.
Menu path: Account> Export> Export Whole Account
Tip 2: customize multiple URLs at the same time
This function can save a lot of work if several URLs have to be edited in the account at the same time (e.g. appending parameters to the URL).
Menu path: Edit> Change URLs
Fig. 1: "Change URLs" menu selection in the Google Ads Editor
Tip 3: find duplicate keywords
The editor can be used to determine in seconds whether there are identical keywords in the account. This option is particularly useful for accounts with a high number of keywords in order to identify duplicate keywords that can compete with one another.
Menu path: Tools> Find Identical Keywords
Fig. 2: Menu selection "Search for identical keywords" in the Google Ads Editor
Tip 4: Check the alignment of the target group lists
The alignment settings of the target group lists ("targeting" vs. "observation") are extremely important for the display of the ads and the bid settings. With the help of the editor, it is possible in the edit field to quickly check whether the alignment method is set as desired and to change it if necessary.
Menu path: Flexible range
Fig. 3: "Flexible range" menu selection in the Google Ads Editor
Tip 5: copy advertising schedules
Quick copying and pasting of the set advertising schedule into further campaigns - this is possible with the editor:
Menu path: Mark campaign with advertising schedule>Edit> Copy Shell>
mark the appropriate campaign without an advertising schedule> Ad scheduler> INSERT
Fig. 4: "Insert advertising schedule" menu selection in the Google Ads Editor
Tip 6: use shortcuts
We find these shortcuts particularly useful:
But there are many more. Google provides a detailed list here:
Hack 7: Use Custom Rules
This symbol is probably known to every advertiser who uses the editor. This symbol hides suggestions or suggestions for improvement from Google for the account (e.g. fewer than four sitelink extensions in a campaign, no stored target group lists, etc.). Under “User-Defined Rules” you will find an overview of all the stored rules that you can define individually for your purposes.
Not only do you have the option of displaying notifications and warnings, but you can even prevent a certain upload (e.g. to prevent the competitor brand from slipping into the headline of the ad in a competitor campaign when the keyword placeholder function is used is used).
Fig. 5: "Custom rules" menu selection in the Google Ads Editor
The options that Google offers for creating rules are summarized here:
Tip 8: Use the filter function and hide empty fields
The filter function creates an overview of the operation and makes working with the editor much faster. Use this, for example, to display only active campaigns or ad groups. You can also filter for certain types of campaigns, such as display campaigns.
Fig. 6: Filter function in the Google Ads Editor, e.g. to only show certain types of campaigns
In the lower area of the editor, numerous fields are always displayed that have no content because they are either irrelevant for certain campaigns (types) or have not yet been edited. With the filter symbol you can hide all empty fields or specific fields.
Fig. 7: Filter function in Google Ads Editor, e.g. to hide empty fields
Tip 9: change campaign and ad group names
Another extremely work-saving function: By marking campaigns or ad groups and then using the shortcut Ctrl + h, parts of the text can be exchanged or replaced via the window that now opens. Another tab also enables text parts to be placed in front of or behind the original campaign name for the selected campaigns.
Fig. 8: Changing campaign names in bulk in the Google Ads Editor
The Google Ads Editor is indispensable simply because of the possibility of bulk editing or the creation and adaptation of campaigns in secure offline mode. But with one or the other (hidden) function, working with the tool can be made even more efficient.
We already use these tips on a daily basis, so give them a try!
If you haven't installed the editor yet, you can download the application here free download:
Install the application by following the necessary steps. Then open the editor and link your Google Ads account to the application; To do this, click on the "Add" menu item in the Account manager mask.
Fig. 9: "Add account" menu selection in the Google Ads Editor
Author: Julia Moik - Account Manager and SEA specialist at elbmarketing
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