How are organic bananas grown
Organic bananas with added value
In addition to the overarching labels, many retail chains now have their own banana brands with associated labels. These include: Fairglobe at Lidl, One World at Aldi Süd and GutBio at Aldi Nord or BioBio at Netto.
As with Fairtrade and Rainforest Alliance, these labels also stand for a certain added value in terms of social and ecological criteria in combination with the aspect of sustainability in production.
- Fairglobe is a cooperation between Fairtrade Germany (Transfair) and Lidl. The bananas are produced according to the specifications of the organization. In addition to conventional products, there are also organic fairglobe bananas.
- One World is Aldi Süd's own brand and is also based on the guidelines of the Fairtrade label.
- GutBio products are grown according to EU organic guidelines, whereby the criteria of working conditions and environmentally friendly cultivation methods go beyond what is legally prescribed.
- The BioBio label at Netto identifies products that are produced according to the criteria of the German organic seal or at least according to the specifications of the EU organic seal. Any further claims are not associated with the label.
In the conventional trade with the parallel offer of organic and non-organic bananas, this can lead to uncertainty among customers. Customers find themselves in a real jungle of seals. Further information can be available via QR codes when shopping, but how many people take the time to read longer when shopping?
What future does the organic banana have?
Organic bananas have been firmly placed in the food retail sector for decades. And the market continues to grow. However, not at the same pace as with other fruits. From 2015 to 2019 the annual increase was a good three percent, in 2020 it was seven percent. In the same period from 2015-2019, growth in the conventional market was also seven percent. The plus in the organic market is therefore not necessarily a change in demand from conventional to organic, but rather it is added to the existing quantities.
And what are the future prospects? "Clearly positive," says Alexander Gewiss, sales representative at Port International. There is continuous progress with the organic banana. Not only does organic farming play a role here, but most of the labels are also based on a lot of social commitment. The climate-neutral banana, in which the CO2-Footprint from production to the shop counter is offset by forest and water projects.
BioTropic starts with reusable
Wholesaler BioTropic started the project "Reusable packaging for bananas" in 2020 and relies on reusable trays specially developed for bananas by the reusable pool operator Euro-Pool-System (EPS), which operates across Europe. QR codes on the bananas lead to an explanatory video. Details on organic banana ripening and the background to switching to the reusable folding crate are explained there.
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